Change is inevitable, change is good, change fuels innovation. But if there was “one thing you would never want to change at Astra Bank, no matter how many technological and industry-specific changes take place, what would it be?”
That was one of the questions we asked Richard Campbell, our Chairman in our recent chat with him. His answer was, “The personal service that we give to our customers and the community. That will never change at Astra Bank. Typewriters, ledgers, computers and smart phones can all change and become faster, better, smaller perhaps; but the commitment to customer service that our staff display will be a constant. It is the reason we are here for so many decades and if we were to change that, it could be the reason to fold up business. So that is not going to happen.”
Recruiting the right people for frontline staff is critical since this is where the customers have the most interaction. The Tellers at Astra Bank are known for superb service and all of us here are very proud of what they do. Customers love how caring, kind and gentle they are, always aiming to help meet their needs.
In a world where the customer has so many choices, people make the difference. We really think we have the best employees for the markets we serve. We have the best Loan Officers, the best Tellers and all employees at the various levels do what they can to take care of the customer. They all are at the top of their game, which gives the bank the ability to offer the best service to our customers. In many cases customers walk in the door and everyone in the branch knows their name. Then no matter how many different choices they may have, these customers want to come back to us because we know them, we understand them and we make it our priority to continuously improve the way we meet their needs.
Mr. Campbell says, “We know the speed and efficiency that technology brings, so we are making every effort to ensure that Astra Bank offers the same level of technology as other big brands. We want to be able to offer our customers the best of both worlds—new technologies, same great service!”
Do you have any suggestions on how we at Astra Bank can enhance our banking technology and service to better serve your needs? Please tell us by making a comment below or Contact Us today.